Ifeng News originated from Phoenix TV and, with its unique values and characteristics, has brought the global Chinese community closer together. It was established in 1998 in the form of the Phoenix TV official website. Starting from the early stage as a channel for the online dissemination of TV content, it gradually integrated resources to expand its business, covering multiple fields such as comprehensive information, video distribution, original content production, online broadcasting, live streaming, and media e-commerce. It has developed into a global Chinese media platform centered around news events, social topics, and social spirit. In 2011, it went public on the New York Stock Exchange (NYSE code: FENG), becoming the first new media company in the world to be split from a traditional media organization and listed on the NYSE.